BEHIND THE BRAND

Hey there, we’re Ashtyn & Mary, and we are so excited to begin this journey with you!

Welcome to Swan City Bride, your exclusive gateway to the most enchanting weddings in Lakeland, Florida—affectionately known as Swan City. Our publication celebrates the unique love stories and stunning wedding events that define our vibrant community in Polk County.

At Swan City Bride, we believe every couple has a story that deserves to be told in the most beautiful and inspiring way. From charming lakeside ceremonies to innovative downtown receptions, we feature local weddings that reflect the distinctiveness of Lakeland.

Swan City Bride is a tribute to the blend of tradition and creativity that our city embodies. We partner with the finest local wedding professionals—planners, photographers, caterers, and florists, ensuring that every story we tell is depicted with elegance.

Our mission is to inspire, engage, and connect with couples who dream of making their wedding day unforgettable. Whether you’re planning your own wedding, seeking inspiration, or just love to revel in beautiful love stories, Swan City Bride invites you to explore the magic of matrimony in Swan City.

The Women Behind the Brand

Meet the co-founders

Ashtyn Lacy

Swan City Content Editor

Meet Ashtyn, a passionate communicator and storyteller. With a love for storytelling and a dedication to create lifetime memories, Ashtyn excitedly brings your wedding dreams to life through stories of newly weds’ special day while simultaneously taking newly engaged couples along a guided adventure to plan the wedding of their dreams with Swan City Bride.

When Ashtyn is not creating stories, she enjoys traveling to new places, discovering a new favorite coffee shop, and spending time at the lake with family.

Walk alongside Ashtyn on the journey to create your dream wedding – and memories that will last a lifetime.

Mary Neiman

Swan City Strategist

The dreamer behind Swan City Bride, join Mary on her journey to bring your wedding dreams to life with her creativity and passion for capturing unforgettable moments. With years of experience in the wedding industry, Mary’s love for meeting people and cultivating community shines her heart to celebrate others.

Together, her and her husband, Ben, continue to capture others’ important life moments through Mary Anna Photography, while raising their four children.

Get ready to plan the wedding of your dreams with Mary by your side at Swan City Bride!

What Makes Us Unique

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Local Vetted Wedding Professionals

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Extensive list of Lakeland wedding venues

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Real weddings from Lakeland brides

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Professional tips from seasoned local wedding vendors

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Promote local businesses

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Exclusive content

Need help with your Lakeland wedding planning?

Let’s get you started!

Find Your Venue

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Pick Your Vendors

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Get Inspired

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Check your date with our preferred vendors

Submit your wedding info to receive custom quotes from our preferred vendors that are available on your wedding day!